Bac + 2/3, including BTS, are most in demand. Candidates have the choice between the BTS sales and tourist productions (agencies travel and tour operators), entertainment and tourism management local (local property) and head of the accommodation (hotels and holiday villages). As for BTS Catering, he has two specialties: marketing, hotel management and arts culinary, table and service.
SOME POSITIONS OF OFFICER
BTS sales (management of business units, negotiation and client relationship commerce international , technical and commercial) are "increasingly popular",also notes Valérie Boned. Faced with this competition, tourist BTS are being reformed, "to better take into account the concepts of sales and e-commerce ,"said the expert. At bac +3, there are a couple of professional licenses in tourism-hospitality (Paris-Dauphine, Paris 5, IAE Lyon or CNAM).
For managerial positions ( manager , product designer, Yield manager ...), competition is fierce. To have your chance, take your pick among the fifty professional masters (right and tourism taxation at the Sorbonne, international hospitality management at IAE Lyon ...), and some business schools offering specialties such as management of specialty organizations and heritage languages (Sup de Co La Rochelle ), engineering of tourism development (ESCToulouse ) ...
Many students PRAISE the French hotel schools (Vatel, Savignac, ESHOTEL, etc.) and Swiss (The Roches, Glion, powerfully but very expensive: 25,000 euros per year Glion!). For the top level of responsibility, aim MBA in Hospitality Management (IMHI) from ESSEC or Institute of International Concierge, accessible bac + 2. In tourism, the university issued a national diploma of docent (bac + 2), but the opportunity is limited. In short, the higher your degree is deemed more you 'll likely be after a few years of business, hotel manager, Yield Manager (capacity management) or head of the tourism product.
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Marine RelingerThe tourism and hospitality managers seeking
In recent years, the sector has turned into an industry that needs true managers. What makes the difference between degrees of quality? "The general level of knowledge of the industry, its workings and possible changes of hotel management," says Fabrice Tessier, director of relations with schools of hotel management group Accor.
Financial control is essential. "Working on costs, improve average prices ... it is necessary to have a practical view of the subject. Hence, in addition to the duration and nature of the courses, we pay importance to their contents, to the experiences of team management and international openness they provide, "says Fabrice Tessier.
Recruiters will also deprive not to compete with French diplomas European counterparts, especially in Switzerland with the inevitable Lausanne Hotel School, the school of management in the hospitality industry that leads elsewhere both hotel management as the whole of the service sector, such as finance, consulting and luxury industry.
Internationalization even wins abbreviations training. The term "inn" is replaced by the term "hospitality" less gear. This is also what makes a flagship training sector, the Institute of International Hotel Management (IMHI) ESSEC, ESSEC MBA in becoming hospitality management. Established there nearly 30 years, in English for the managers of the global hotel industry, catering and tourism.
And university courses? "Some of them are changing their curricula and teaching methods in order to be in line with the expectations of employers, such as the Institute of Management at the University of Savoie (IMUS) and the Faculty of Engineering tourism, construction and services (ITBS) from the University of Angers, "says Fabrice Tessier. The first offers several masters in management of the hotel or in European Tourism Management. As for the second, it tracks a master of business tourism, hospitality and leisure, with two courses focusing on emerging markets (China, Russia and Central and Eastern Europe) and a master of marketing services and revenue management. the Institute of Management at the University of Savoie (IMUS) and the Faculty of Engineering tourism, construction and services (ITBS) from the University of Angers, "says Fabrice Tessier. The first offers several masters in management of the hotel or in European Tourism Management. As for the second, it tracks a master of business tourism, hospitality and leisure, with two courses focusing on emerging markets (China, Russia and Central and Eastern Europe) and a master of marketing services and revenue management.
The "revenue management"? A concept that is precisely one of the strongest trends in the hospitality industry. The principle. Adjust prices from one institution to its occupancy rate, to optimize "In all cases, complete Fabrice Tessier, students must master the new distribution channels and new sales channels, related to our business on the Internet. "